Life in the Fast Lane

0atwong • 19th Jun 2006 • Conversation Pieces

Is this a way companies/team should be run? I think so….

Life in the Fast Lane
Business is more demanding than ever, more perilous than ever – and faster than ever. Every company is rushing to launch the next great product, to seal the next big deal. No company knows what’s waiting around the next corner.

It sounds a lot like auto racing.

Ray Evernham knows a little something about business. He’s a key player in an enterprise that generates millions of dollars in annual revenues, and he’s lectured audiences of business executives from DuPont, Digital, and Ingersoll-Rand. But Evernham knows even more about racing. He’s widely considered to be the premier crew chief in NASCAR, the National Association for Stock Car Auto Racing. Over the past five years, he and his team have steered the DuPont-sponsored No. 24 car and its celebrated driver, Jeff Gordon, from anonymity to unprecedented success in the Winston Cup Series – the big leagues of stock-car racing.