The reality of the RDF: how Apple motivates us to creativity

0atwong • 27th Mar 2008 • Conversation Pieces

The reality of the RDF: how Apple motivates us to creativity
Starting back when it was Apple Computer, the company now known simply as Apple has attempted to foster a strong brand identity thats associated with an image of creativity. Now, a new study PDF that will appear in next months Journal of Consumer Research suggests that the vaunted Reality Distortion Field may be grounded in reality, revealing that Apples efforts have paid off in unexpected ways: not only do consumers consider Apple creative, but the subliminal display of an Apple logo is enough to motivate them to be more creative. The study provides some revealing insights into the very strange inner workings of our brains.